Privacy policy

The short version

Hound Round has no accounts and no servers of its own. Your progress stays on your iPhone and in your own iCloud. The free version shows ads from Google AdMob, which is the only part of the app that collects data, and only within the choices you make in its consent screens. Park Pass turns the ads off completely.

Last updated 31 October 2026.

Who we are

Hound Round is made by Sean Allen Michael Brown, an independent developer in England, who is the data controller for the app and this website. Questions and privacy requests can be sent to support@practicemode.co.uk.

What stays with you

Your progress

Walks solved, treats, your streak, your dogs and your settings are saved on your device. If you use iCloud, the app also saves them to your private iCloud database so they follow you to your other devices. That database belongs to your Apple Account; we can't see or read it.

Game Center

If you're signed in to Game Center, the app reports achievements and Weekend Long Walk times to Apple. Who can see them is set in your Game Center settings, and Apple's privacy policy applies.

Purchases

Park Pass, Best in Show and the breed packs are sold by Apple through the App Store. We never see your payment details; the app only checks with Apple which items you own.

Reminders

Daily reminders and "streak at risk" alerts are scheduled on your device. Nothing is sent to us.

Ads in the free version

The free version shows a short ad between some walks, and optional ads you can choose to watch for extra hints, a streak freeze or bonus treats. These come from Google AdMob. Ads are limited to content suitable for general audiences, and sensitive categories such as gambling and dating are blocked.

To show and measure ads, Google may collect:

• your device's advertising identifier, but only if you allow tracking when the app asks (after your tenth walk), and other device identifiers;
• your IP address and the approximate location it suggests;
• information about the ads you see and tap, and crash and performance data from the ads library.

Your choices:

• UK, EEA and Switzerland: Google's consent screen appears before any ad is requested. You can accept, decline or pick options, and change your mind later in the app under Settings, Ad privacy choices.
• US states with privacy laws: you can opt out of the sale or sharing of your data under Settings, Ad privacy choices.
• Tracking: if you choose "Ask App Not to Track", ads still appear but aren't personalised using your advertising identifier.
• No ads at all: Park Pass removes them, and with them all data collection by Google in the app.

Google's use of this data is covered by its policy: How Google uses information from sites or apps that use its services.

Legal bases

Personalised ads and the advertising identifier rely on your consent. Showing non-personalised ads, preventing fraud and measuring ad delivery rely on our legitimate interest in funding a free game. You can withdraw consent at any time in the app.

Children

Hound Round is a general-audience game suitable for all ages, not a game made for children. Ads are restricted to the most family-friendly rating. We don't knowingly collect personal data from children.

Keeping and deleting your data

We don't hold any of your game data, so there's nothing for us to keep or delete. To remove your progress, delete the app and, if you use iCloud, remove Hound Round's data in the Settings app under your name, iCloud, Manage Account Storage. Google keeps ad data under its own retention policy. If you email us, we keep your message only as long as we need it to help you.

This website

This website has no accounts, contact forms, advertising or analytics, and sets no cookies. It is hosted by Cloudflare, which processes limited request information, such as IP addresses, to deliver and protect it.

Your rights

Under UK data protection law you can ask to access, correct or delete personal data, restrict or object to processing, or withdraw consent. Write to support@practicemode.co.uk and we'll help. You can also complain to the Information Commissioner's Office.

Changes

If this policy changes, we'll update this page and the date at the top.